I often begin talks by asking my audience three questions: “How many of you would say that demand in your lives has increased significantly during the past several years?” “How many of you,” I ask next, “expect that demand in your lives is going to get even greater during the next several years?” For both, nearly every hand goes up. “Ok,” I say, “so here’s the $64,000 question: How many of you expect your capacity to rise right along with demand?”