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Home >> August 2010
 
Creativity and Innovation

Greetings!

Where are you when you get your best ideas? In the shower? Working out? Walking in nature? Sleeping?
The likelihood is that you are not in front of your desk.

So how do we expect ourselves to think innovatively and creatively when we spend our time clicking back and forth between browser windows, furiously answering emails, and sitting in meeting after meeting?

By learning how to relax and intentionally quiet the mind, we can actually train creativity, just like a muscle. Find some great tips below for learning how to cultivate creativity in yourself and your employees.

The Energy Project Team

PS. One of the best ways to be creative is to live like a sprinter. Vote for Tony's panel idea and help bring him to next year's South by Southwest conference: The 90-Minute Solution.

Tony Schwartz

Six Secrets to Creating a Culture of Innovation

Eighty percent of the CEOs said the business environment is growing so complex that it literally demands new ways of thinking. Less than 50 percent said they believed their organizations were equipped to deal effectively with this rising complexity.

Read More

Top Tips for Fostering Creativity

 

  1. Begin any creative process by immersing yourself in the known.
  2. Practice mindfulness. Once in the morning and once in the afternoon, stop and take a few moments to focus your breathing.
  3. Schedule at least one hour a week to brainstorm and strategize around some issue at work.

See All Tips

"I've learned that I definitely don't do my most creative thinking at the office. I need to be  on my own, in a quiet place, undistracted. I can only make that happen when I give myself the time and space I need."

Hannah Minghella,
President, Sony Pictures Animation

Read More


 

 

The Stages of Creativity

First Insight:
Big-Picture Zone
Deep and intuitive thinking
Saturation:
Tactical Zone
Immersing yourself in the known
Incubation:
Big Picture Zone
Idea germinates and expands
Illumination:
Big Picture Zone
The "Aha!" moment
Verification:
Tactical Zone
Ideas accepted and supported scientifically


Creativity myth video

Creativity is about learning how to see in a different way, by first quieting the verbal mind.

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